Sourcing Connections x Procure Ai

We are happy to announce a new strategic partnership between Procure Ai, an AI-native Procurement Automation Platform, and Sourcing Connections, a Dubai-based boutique Procurement consultancy focused on digitalization and sustainability, to help organisations across the UAE, Saudi Arabia, Qatar, and the wider GCC modernise how they source, buy, and manage supplier relationships.

Sourcing Connections supports clients with platform implementation, category and process readiness, and change management, building the internal capability needed to sustain adoption long after go-live.

An ambitious region with distinct requirements

The partnership comes at a pivotal moment for the region. Governments across the GCC including the UAE’s national AI strategy and Saudi Arabia’s Vision 2030 digital ambitions are placing artificial intelligence at the centre of their economic agendas, and procurement functions are increasingly expected to follow suit.

The challenge for many of them isn’t recognising the opportunity in AI, but knowing how to adopt it in a way that fits their existing processes, systems, and teams. This partnership brings together two complementary strengths:

‍Procure Ai’s technical depth in agentic AI, data & spend analytics, and process automation, and Sourcing Connections’ regional SME expertise, on-the-ground market knowledge, and track record delivering procurement transformation across the GCC.

Together, the two organisations will help clients build the foundations of AI readiness and move from strategy to execution, embedding AI-driven sourcing, negotiation, and supplier management directly into how their procurement teams already work.

AI is no longer a future conversation for procurement leaders in this region, it’s already part of the national agenda. Governments across the GCC are embedding AI into their economic strategies, and forward-thinking organisations are asking how they translate that ambition into their own operations. Partnering with Procure Ai lets us combine their technical capability in agentic AI with the regional knowledge and hands-on procurement expertise we’ve built in two decades in this market, so our clients get technology that’s genuinely adopted, not just implemented.” - Mark Fadel, Managing Director, Sourcing Connections

The collaboration directly addresses one of the most persistent challenges facing procurement functions across the GCC: being asked to deliver more value with stretched teams and budgets. Through this partnership, Sourcing Connections and Procure Ai provide a seamless, integrated solution that enables procurement teams to move from disconnected tools and manual processes into automated, AI-native ways of working.

"The GCC is one of the most exciting regions in the world for procurement AI adoption right now, with governments actively driving that momentum. What makes this partnership powerful is the combination of our individual strengths. Our platform provides the agentic AI and automation capability, and Sourcing Connections brings the regional relationships, market understanding, and change management expertise needed to make that technology stick inside real organisations.” - Konstantin von Bueren, Co-Founder, Procure Ai:“

Together, Sourcing Connections and Procure Ai will help procurement leaders across the region reduce manual workload, capture savings in tactical and tail spend, and build the internal capability to sustain AI-driven procurement for the long term.

Tangible results for procurement and stakeholders

1. Gain end-to-end visibility across spend, suppliers, and processperformance in one platform
2. Give stakeholders a better buying experience
3. Capture measurable savings in tactical and tail spend categorieswithout adding headcount
4. Reclaim capacity across your Procurement team
5. Reduce order processing time and accelerate strategic awarddecisions
6. Seamlessly embed AI-driven automation into existing procurementworkflows, enabling adoption without disruption

Learn more about the partnership and reach out to discuss how it can help you unlock the possibilities of AI in Procurement.