Seamless buying experiences: Unite’s leading B2B marketplace now available through ProcureAi’s Generative Intake Management

Tobias Lindener
Engineering Lead Procure Ai, builder at heart.

Key Takeaways

Procure Ai's Generative Intake Management integrates Unite marketplace into compliant guided buying procurement workflows. AI guides users to approved suppliers and catalogs, reducing maverick spend while improving the user experience.

  • Unite Marketplace integration creates unified B2B shopping experience, reducing off-contract buying.
  • AI guidance improves compliance and value extraction from commercial agreements.
  • Embedded buying channels in one user interface increase adoption among business users.

Procure Ai has partnered with Unite, Europe’s leading B2B marketplace, to streamline and simplify business buying. With Unite’s marketplace results built directly into our Generative Intake Management tool’s guided buying experience, users can discover and purchase the right products faster and more easily than ever before.

Inefficient buying channels

In many organizations, buying goods and services is a complex process. Employees often simply don’t know where to start. Too many channels, unclear guidance on which one to use when, and frustrating search bars turn a critical activity into a confusing and irritating chore for stakeholders.

The process is similarly painful for buyers. The buying process often involves juggling multiple platforms and manual searches, and setting up and maintaining conditions and product information is a tedious task, especially for items that are rarely needed or relatively inexpensive. To add to the frustration, stakeholders often find and buy unsupported products cheaper elsewhere, only to expense them later on. All of this leads to delays, inefficiencies, and missed savings opportunities.

Creating connected buying experiences

B2B marketplaces are addressing many of these issues by providing a centralized exchange for suppliers and buyers. This service is especially valuable in spend categories prone to excessive long tails, such as stationery, MRO, and spare parts. Marketplaces are a buying channel that provides broad selections paired with tailored control mechanisms. One of the leading providers of B2B marketplaces is Unite, previously known as Mercateo.

With ProcureAi’s Generative Intake Management solution, users can request any product in natural language, from laptops to office furniture, and professional services. Our AI agents guide them through available options across approved buying channels, including Unite’s extensive B2B marketplace.

By integrating with Unite, enterprise procurement teams can now create more seamless, compliant buying experiences. For example: 

An employee types: “I need a MacBook Air with 16GB RAM and at least 512GB SSD.”

Procure Ai interprets the request and searches available catalogs, contracts, and Unite’s marketplace. It then returns the best-matching results — complete with pricing and delivery timelines. The requester or approver can now decide and complete the purchase directly in the same workflow.

Connected buying experiences with Procure Ai and Unite

By combining ProcureAI’s intelligent intake management capabilities with Unite’s vast supplier network, purchasing goods and services becomes effortless, transparent, and efficient. No more jumping between platforms, just one smooth, AI-powered buying experience.

Procure Ai’s Generative Intake Management in partnership with Unite offers: 

  • Guided buying: AI understands your request and finds the best match.
  • Real-time product discovery: Direct access to thousands of suppliers, price comparisons, delivery times, and real-time availability information.
  • Seamless approval and purchase flow: Move from request to order without switching platforms.

Ready to bring your buying channel strategy to life? Learn more about Generative Intake Management and start creating connected buying experiences.

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